top of page

Surrogate Son® is a professional, fully-bonded family task service working within 100 miles of Rochester, New York, owned and run by me, Ralph Ercolano.

I will, at your request, accompany your mother to the doctor, help sort the mail, organize files and see to light maintenance chores... all on the same day if you like! I'll balance your checkbook, teach Dad how to use e-mail and then spend two hours on the phone with his bank and the Social Security people hunting down his monthly check. (We particularly enjoy our advocacy work...)

Do you live a distance from your loved ones?
I regularly look in on and assist local folks whose children and loved ones live, for example, in another state. I'll work with you, help define your family's needs and then see to it that they're well cared for, whatever their needs may be.

I'm happy to provide personal and professional references to help put your mind at ease. Again, Surrogate Son is fully bonded.


I am a 'retired' businessman who sold his financial services practice more than 17 years ago. I hold no licenses, but am still professionally designated as a Chartered Life Underwriter. (I mention this for purely historical and egotistical reasons.)

I'm also the former board chair of a medical not-for-profit agency here in Rochester.

For years I made my living doing the right thing for others. Because of that I've developed a reputation for honesty, competency and dependability. I back-up this claim by quickly providing you with both personal and professional references, should you desire them.



January 2005 to Present

2001 to 2005

1987 to 2001

1973 to 1987

1966 to 1973

Surrogate Son

Operations Manager, Europa Custom Tailors, Rochester

Co-Founder/Principal: Palumbos, Stepanoff & Ercolano (PS&E), Rochester

Credentialed Financial Planner, Lincoln Financial Advisors/MetLife, Rochester

Creative Department Administrative Manager, Rumrill-Hoyt Advertising, Rochester

Operations Manager, Northrup & Teel Advertising, Pittsford

Producer/Writer, Roberts Communications, Rochester

Producer/Writer/On-Camera Talent, WXXI Television, Rochester

Weekend News Anchor, WNYR Radio, Rochester

Weekend English Language Announcer for Foreign Language Programming

WSAY Radio, Rochester 


Former Chairman of the Board of Directors of The Mary M. Gooley Hemophilia Center

15-Year Volunteer, Otetiana Council of The Boy Scouts of America

Former Lector, Gifts Committee Member, Church of the Transfiguration, Pittsford


B.A., Sociology, St. John Fisher College, Rochester

Chartered Life Underwriter Professional Designation, American College

Get in Touch

  • Facebook
bottom of page